Anne Curtin

Anne Curtin

Anne Curtin is the director of corporate marketing at BlueConic, where she is responsible for growing visibility for the company. An accomplished marketing veteran, she has held marketing roles across a range of B2B SaaS companies. When not at work, you can find her on the tennis court, training for a marathon, or spending time with family and friends.

Marketing, Customer Retention

3 Common Data Strategy Mistakes Retailers Are Making

April 13, 2023 at 11:50 am

Change and disruption is rife in retail. Gaining and sustaining a competitive advantage means delivering timely and relevant customer experiences at every touchpoint. In fact, 70 percent of consumers spend more with companies that offer fluid, personalized and seamless customer experiences. Yet despite most retailers being data rich, data strategy mistakes are making them insight…