Anna Maria Virzi

Anna Maria Virzi

Anna Maria Virzi is a Sr Principal Researcher in the Gartner Marketing Practice, studying consumer behaviors and attitudes that impact marketing leaders’ decision-making.  

How to Drive Purchases by Appealing to Shoppers’ Decision-Making Habits

Typically, consumers have two decision-making styles: those who exhaustively research multiple options before making a purchase (aka the “thorough” shopper) and those who purchase the first decent choice that fits their preferences (aka the “efficient” shopper). Retailers that understand this distinction can shape their approaches to acquire and retain customers, including developing content and leveraging…