Anna Maria Virzi

Anna Maria Virzi

Anna Maria Virzi is a senior principal researcher in the Gartner Marketing Practice, studying consumer behaviors and attitudes that impact marketing leaders’ decision making.

March 21, 2024 Tailor Brand Actions to 4 Shopper Types to Drive Purchases

When making key decisions about brand positioning and activation opportunities, brand leaders must…

December 5, 2022 How to Drive Purchases by Appealing to Shoppers’ Decision-Making Habits

Typically, consumers have two decision-making styles: those who exhaustively research multiple…