Angie Bickel

Angie Bickel

Angie Bickel has spent the past eight years at Belardi Wong building two new divisions to solve for client challenges. Emerging Brands has helped more than 200 DTC brands and retailers launch and scale direct mail programs, while Swift, Belardi Wong’s programmatic direct platform, has focused on connecting the worlds of digital and print to reach customers up and down the funnel and drive incremental engagement and demand.

Marketing

Your Best Direct Mail Audience May NOT Be Who You Think

October 14, 2026 at 9:38 am

Marketers often suppress email-engaged or repeat customers from direct mail campaigns, reasoning that if customers are opening your emails or actively purchasing, do they really need direct mail? We thought the same thing. However, after several years of testing, we’ve found that engagement in one channel doesn’t necessarily diminish the value of another. In fact,…