Andy Ballard

Shopping has become so easy these days even a parrot can make a grocery list. Rocco, the African grey parrot, did so with the help of Alexa. Whether the list was made by you or your pet, the ease of shopping has reached new heights. Over the last few years, we’ve seen large retailers innovate…

Wiser surveyed Black Friday shoppers to find out which stores had the best deals, the hottest products, and how much shoppers spent.

August is here, and while many of us are soaking in the last summer beach days, back-to-school (BTS) season is already in full swing. BTS is the second most popular shopping season of the year, bringing excitement, nostalgia and, most importantly, sales. On the heels of the National Retail Federation’s 2018 BTS report, which forecasts…

Retail pricing is risky business. Price products too high, and customers are happy to take their money elsewhere. Price too low, and the product loses its value and struggles with brand degradation. It can be tough to find the sweet spot between padding the bottom line and enticing consumers to purchase your product. Retailers that…