Andrew Koperwas

Andrew Koperwas

Andrew Koperwas is director of product marketing at Monetate, the leading personalization platform for e-commerce brands with an end-to-end solution for discovery, segmentation, testing, measurement, and optimization.
For Dramatic Lift, Here’s What Your Personalization Strategy Needs

There's a lot of research covering how specific personalization tactics have driven return on investment, but what about quantifying the cumulative effect of personalization across the customer journey? In our most recent Ecommerce Quarterly, Monetate’s researchers analyzed more than 1 million online shopping sessions across our retail customers. The goal was to see whether a…

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