Andrew Frawley

Andrew Frawley

Andrew (Andy) Frawley, with over 30 years of operational experience, including 25 years in senior leadership, has excelled in diverse industries such as agency, marketing services, software, and professional services. As a seasoned leader, he specializes in SaaS, Digital Marketing, CRM, Big Data, and Marketing Automation. As the CEO of Data Axle, Andy is dedicated to further developing industry-leading client solutions and delivering world-class services to Data Axle clients.

Marketing

A New Playbook for the Holidays: What Back-to-School Shoppers Are Revealing About 2025's Retail Landscape

November 5, 2025 at 9:42 am

Back-to-school no longer signals just the end of summer; it sets the direction for the rest of the retail year. It has become a litmus test for consumer confidence and a preview of the behaviors that will drive the holiday season. Recent survey findings show households are making more deliberate choices, prioritizing long-term value, and…