Andrew Beckman

Andrew Beckman
Haunted by Retail Closures? Here’s Your Local Marketing Fix

Brick-and-mortar retail brands face a host of challenges resulting in waves of store closures that make headlines almost quarterly. Marketing can often be a major contributing factor in most cases, and an overall determinant of success or failure. Take Payless ShoeSource, for instance. A number of business struggles, like significant debt load and poor retail…