Innovations in frictionless-yet-secure transactions are becoming increasingly important when it comes to navigating promotions in various industries, a weapon often used to boost customer acquisition and loyalty. An estimated $1.5 million is lost each month by U.S.-based delivery companies attributed to promotion abuse, a type of online fraud in which bad actors take advantage of…
Andre Ferraz
As location-spoofing, multi-accounts, fake listings, and promo abuse incidents continue to rise across all industries, utilizing fraud prevention solutions to protect companies and their customers against account takeover (ATO) and fraud has evolved from an optional safeguard to a critical necessity. The 2023 Merchant Risk Council’s Global Ecommerce Payments and Fraud Report showed that 43…