Andrea Syverson

Andrea Syverson

Andrea Syverson is the founder and president of creative branding and merchandising consultancy IER Partners. For 20+ years, Andrea’s joy has been inspiring clients with innovative approaches to branding, product development and creative messaging. She’s the author of two books about brand building and creating customer-centric products that enhance brands: BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants and ThinkAbout: 77 Creative Prompts for Innovators. You may reach her at asyverson@ierpartners.com.

December 1, 2011 How to Be Insanely Great

It’s been interesting absorbing all the interviews and commentary about Steve Jobs since his…

June 1, 2003 How to Generate Product Concepts That Sell

Think about the last time you were excited by a product you saw in a catalog, store or online. What…