Andie Lindgren

Andie Lindgren

Andie Lindgren is the senior marketing director at Franklin Madison, where she leads the development and execution of high-impact marketing strategies that drive brand growth and new sales opportunities. With more than 20 years of experience across a range of industries, Andie is known for building and evolving brands through strategic communications, data-driven marketing, and cross-functional collaboration.

Marketing

What Consumers Want From Retail Direct Mail in 2026

May 19, 2026 at 5:26 pm

Direct mail still earns a place in the modern marketer’s toolkit, but only when it delivers what consumers truly want. People pay attention to mail when it gives them something relevant and makes it easy to respond. When those expectations are met, direct mail remains highly influential. The 2026 Direct Mail Marketing Benchmark Report evaluates…