Amy Gilbert

Amy Gilbert

Amy Gilbert is head of social at The Social Element, a global, independent social media agency that delivers strategy, content, customer service, engagement, and insights to some of the world’s biggest and most-loved brands.

How Retailers Can Use TikTok to Build Better Brand Loyalty in a New Era of Community Building

If you're familiar with TikTok, you've most likely seen the hashtag #Tiktokmademebuyit. Truth is, people can find anything from books to clothing to makeup thanks to retail brands’ ever-expanding presence on TikTok. This social platform is certainly driving sales for retailers, whether it's from an influencer wearing something from the back of their closet or…