Amy Burnside

Amy Burnside

Amy Burnside is Senior Director of Content Strategy for Merkle Promotion & Loyalty Solutions.

5 Digital Activations to Drive Holiday E-Commerce Efforts

Consumer shopping behavior has changed, and the holidays will look different this year. Since in-store shopping has declined, brands are looking for ways to drive their e-commerce business and move the needle before the end of the year. However, the online space has become cluttered and confusing. Stand out by running chance-to-win promotions that are designed to motivate…