Amit Sharma

E-commerce sales represent around 10 percent of retail sales in the U.S. and are expected to reach 14 percent — $4.5 trillion — by the end of 2021. The retailers that succeed in this next phase will be those that use data and artificial intelligence (AI) to make every customer’s experience memorable in a positive…

It wasn’t long ago that running out of a key ingredient for dinner meant rushing to the market, hoping for a short line, and getting home in time to get the food on the table. Just a few years ago, shopping for something more personal, like a watch, took you to every jewelry store in…

Consumers today have seemingly endless retail options. Beyond price, product and delivery options, shoppers can choose how they communicate with their favorite brands, whether that’s through a voice assistant, chatbot, Facebook Messenger, etc. A recent study by Narvar revealed that shoppers are indeed choosing a combination of these channels and expect that brands use them…

In this digital age, retailers are able to communicate with customers in a multitude of ways and a wide variety of places. As new opportunities arise, it becomes even more crucial for retailers to be strategic about which channels and tactics they decide to use. Companies need to consider where, when, why and how their…

E-commerce returns have become a critical touchpoint via which retailers can win or lose customers. Returning a product can often be a frustrating experience for shoppers, with multiple “where is my refund” calls and confusion on exact return policies. In fact, shoppers often won't purchase a product in the first place if return policies are…

When shoppers buy a product today, they're far more likely to be influenced by the experience than solely by the price or product features. Whether walking into a Sonos listening boutique to shop for speakers, “trying on” makeup through Sephora’s mobile app or heading into a Nike store to test out shoes in virtual reality,…

This holiday season has been busier than ever. Cyber Monday beat Adobe predictions that consumers will spend $3.36 billion. Amazon.com launched its Black Friday Deals Store on Nov. 1, a full 24 days before actual Black Friday. Consumers seem to have already redefined “holiday shopping season,” with Narvar tracking pages showing 30 percent higher clickthrough…

Global e-commerce sales are expected to reach nearly $2.5 trillion by 2018, but the consumer expectations that will fuel those sales are shifting daily. Whether customers are clicking "Buy" from their phones or opting for curbside pickup, they’re looking for convenient, seamless experiences. For brands, yesterday’s innovation is today’s expectation. Retailers are in a great…