Amber Ledrin

Amber Ledrin

With over nine years of experience in conceptualizing and producing captivating and culturally rooted content, Amber leads the development of innovative campaign strategies from ideation to execution. Her passion for culture, audience behavior, and trend analysis is at the very core of her creative process in the ever-evolving digital landscape.

At Buttermilk, she works across strategies for brands like Prada Beauty, Armani Beauty, Mugler, Revlon, Dyson, Crocs and Estee Lauder, among others.
The Shift to Long-Form Content: Gen Z’s Desire for Depth and Authenticity

The Rise of Authenticity in the Age of TikTok Amid the pandemic, TikTok exploded onto the scene with a flood of raw, no-frills content. Users shared unfiltered glimpses of everyday life which captivated millions with laid-back authenticity. Authenticity at the time was more about the rawness of these visuals than the meaning behind them. However,…