Allon Caidar

Allon Caidar

Allon Caidar is the CEO of TVPage

What Growing Digital Ad Spending Means for E-Commerce

Recently, digital ad spending surpassed TV spending by $31 billion worldwide. Of those digital ads, mobile ad spending accounted for 70.3 percent of investments, meaning advertisers have concentrated their dollars on mobile traffic as consumers continue to spend more time on mobile devices. As an e-commerce marketer, this shift in ad spending may not come…

Video: The New King of Influencer Marketing

Brands and retailers have long banked on the power of influencers to promote their brand or products. It’s been a great way to build trust by creating useful and relevant content that consumers can relate with. Over the years influencer marketing has grown in popularity due to its high success rate, and today, nearly half…

How to Master Video Commerce at Scale

With consumers spending more and more time online watching video, it’s easy to see why YouTube (100 percent video) and Facebook (almost 80 percent video) are the top two most trafficked websites. Video has captured the attention of consumers and isn’t letting go. Consider that 64 percent of shoppers visit YouTube before making a purchase,…

3 Implications of Video Search Results in E-Commerce

As e-commerce grows, companies are being challenged to be seen in the saturated market while holding the attention of potential customers. With studies showing an average attention span of eight seconds, retailers must find a way to break through the noise. By providing e-commerce merchants with shoppable search results through video, the future of the…