Allan Levy

Allan Levy

Allan Levy is the CEO of Alchemy Worx, a full-service international digital marketing agency focused on audience management and retention strategies for more than 120 brands, such as Universal Music Group, Sirius XM and Disney.

Customer Retention, Marketing

Consumer Communication: Online Retail’s Real Challenge Post-Lockdown

April 19, 2021 at 11:01 pm

2020 presented challenge after challenge for the retail industry. While COVID-related online shopping resulted in an estimated revenue boost of $175 billion, the industry itself took a loss, with total sales dropping 10.5 percent — a number not seen since 2016. This unique combination created new challenges for retailers and brands of every shape and size,…