Allan Levy

Allan Levy

Allan Levy is the CEO of Alchemy Worx, a full-service international digital marketing agency focused on audience management and retention strategies for more than 120 brands, such as Universal Music Group, Sirius XM and Disney.

Consumer Communication: Online Retail’s Real Challenge Post-Lockdown

2020 presented challenge after challenge for the retail industry. While COVID-related online shopping resulted in an estimated revenue boost of $175 billion, the industry itself took a loss, with total sales dropping 10.5 percent — a number not seen since 2016. This unique combination created new challenges for retailers and brands of every shape and size,…