Al Iverson

Al Iverson

Al Iverson is Valimail’s industry research and community engagement lead. He is also an email marketing, deliverability, and email authentication expert and the author of the blog Spam Resource.

5 Email Myths That Are Quietly Damaging Your Brand’s Reputation
April 6, 2026 at 4:01 pm

Retailers are currently operating in a golden age of autonomous commerce, where artificial intelligence-driven personalization and seamless customer journeys are the standard. However, there is a massive backdoor threat that many in the sector are ignoring. According to Valimail’s 2026 State of DMARC report, while online retail leads the world in email authentication adoption, a…

Protecting the Inbox: Email Authentication Lessons for Retail
May 21, 2025 at 1:08 pm

Email is the lifeblood of online retail. It drives sales, nurtures customer relationships, and delivers important notifications. However, email is also a prime target for cyberattacks. From phishing schemes to domain spoofing, the inbox is now a battleground where brand trust is tested daily. In this environment, securing email communications isn't optional — it's essential…