Ali Irturk

Ali Irturk

Ali Irturk is the chief technology and product officer at UniUni, a leading technology-enabled logistics company partnering with retail and e-commerce brands to revolutionize last-mile delivery. 

Why Brands Need to Evaluate Last-Mile Providers as Technology Partners, Not Just Carriers
June 16, 2026 at 5:42 pm

Evaluating last-mile providers used to come down to three things: cost, coverage, and delivery speed. But as customer expectations rise, brands are under pressure to ensure predictable deliveries, accurate tracking information, and timely issue resolution. Meeting those expectations increasingly depends on another critical factor: the technology coordinating the delivery network. Research from McKinsey shows that…