Alfred Sin

Alfred Sin

Alfred is the Head of Personalization at Amperity, where he works on product development and strategy. Since joining Amperity in 2021, he has focused on building workflows, APIs, and real-time capabilities to help brands activate customer data. Prior to Amperity, Alfred spent time building VM features for Linux users at Microsoft as part of the Azure Compute team. Outside of work, he enjoys exploring the beautiful PNW outdoors and staying well-caffeinated.
How Predictive AI is Powering Smarter, More Personalized Loyalty Programs

Loyalty programs have long been a cornerstone of customer retention strategies. However, many still fall short of delivering the personalized experiences customers expect. Traditional loyalty programs often rely on static rules and broad segmentation, offering generic rewards that fail to inspire true loyalty. Predictive artificial intelligence is changing that. It enables brands to build smarter…