Alex Porter

Alex Porter

Alex Porter is the president of Location3.

Why 2018 Will Be the Year of Brick-and-Mortar Retail

Technology is already everywhere and is becoming a bigger part of our lives every day. More than 93 percent of American adults under 50 use the internet, and 77 percent of Americans own a smartphone. It’s no wonder that consumers believe online shopping is the future of retail, with 52 percent of global consumers shopping…

How to Maximize Online Data for Offline Sales This Holiday Season

Now that we’re in the holiday season, brands and retailers need to ensure they maximize digital marketing strategies to help increase traditional brick-and-mortar sales. Research shows that sales via mobile devices are expected to reach $20.1 billion, a 45.2 percent growth, with mobile visits accounting for 49 percent of holiday brick-and-mortar store visits. What does…

Why Beacons Are Failing and What Retailers Can Use Instead

Beacons quickly became the sexy, shiny object that retailers wanted to add to their marketing strategies. For the uninitiated, the devices are small, unobtrusive and can help brands collect customer data that's more accurate than traditional location tracking. So what’s the problem? The hype cycle for beacons has waned, with little return on the heavy…