Alex Campbell

The next big marketing communication channel is here — rich communications services (RCS). This messaging protocol has the potential to replace the SMS (short message service) format marketers have grown to know and love. Though many Android users already had access, Apple accelerated the transition by introducing RCS messaging support in its latest iOS update,…

The retail spending outlook for holiday 2023 is bright, as researchers are predicting it to increase 4.5 percent to a whopping $1.3 trillion in the weeks soon upon us. Yet if we’ve learned anything these past few years, it’s that no holiday season for retailers is ever the same. This might be the year to…

This holiday season, retailers prepared for an influx of in-store and online shoppers at levels even larger than before the pandemic. With 42 percent of consumers planning to shop equally in-store and online for the holidays, it’s essential for retailers to create an omnichannel strategy that reaches all shoppers — no matter which buying journey…

During the pandemic, brands turned to digital initiatives to reach customers, not only for marketing, but also for other stages of the consumer lifecycle. Here at Vibes, our own data showed a 200 percent increase in automated mobile transactional messages from January 2020 to December 2020. The messages ranged from providing consumers with information about…

During the pandemic, retailers faced once-in-a-lifetime headwinds, including closed physical locations, limited in-store capacity, slowed shipping times, and a customer that was oftentimes scared to leave the house. As a result, they turned heavily to buy online, pick up in-store (BOPIS) and buy online, pick up at curbside (BOPAC) to make their customers’ buying journeys…

There’s no denying that 2020 fundamentally changed how consumers interact with brands. Smart marketers realized the need to understand changes in consumer behavior and leveraged consumer behavior data to develop effective retail strategies. Digital engagement initiatives — in particular, mobile engagement (text, mobile wallet, and mobile app push notifications and inbox) — have continued to…