In today's retail landscape, brands are embracing artificial intelligence and other cutting-edge technology solutions to keep up with the competition and provide their customers with the best possible shopping experiences. However, it's equally important to maintain a personal touch and human element to create a truly immersive and engaging experience. The most successful retailers will…
Alexandre de Vigan
Add-to-cart rate is the percentage of visitors that add at least one product to their shopping cart during their session. This metric often indicates the success of product marketing, optimization of product pages, and overall promotion. When an online marketer googles topics such as “increase add-to-cart rate” and “e-commerce conversion rates,” the most common suggestions…
The next revolution in online commerce is e-merchandising. What is it? It's the art and science of displaying products online to influence shoppers and increase sales. Obviously, a hugely important aspect of e-merchandising is the visual component. Indeed, when consumers shop online, most of the information they can gather about a particular product is its…