Alexandre de Vigan

Alexandre de Vigan

Alexandre de Vigan holds a Master’s degree in business law and taxation from the University of Assas, then Colombia University (USA). He completes his scholarship with a Master’s degree in management at HEC (2011). Alexandre started his career as a business lawyer, specializing in mergers and acquisitions. Then he began his entrepreneurial vocation in 2014 and founded his first start-up Matchimmo, an online real estate acquisition platform. In 2016, after facing the difficulty of decorating his 1st apartment, he created nfinite (ex hubstairs).

How to Combine AI and Human Creativity to Enhance the Retail Experience

In today's retail landscape, brands are embracing artificial intelligence and other cutting-edge technology solutions to keep up with the competition and provide their customers with the best possible shopping experiences. However, it's equally important to maintain a personal touch and human element to create a truly immersive and engaging experience. The most successful retailers will…

Product Visuals Can Increase Add-to-Cart Rates

Add-to-cart rate is the percentage of visitors that add at least one product to their shopping cart during their session. This metric often indicates the success of product marketing, optimization of product pages, and overall promotion. When an online marketer googles topics such as “increase add-to-cart rate” and “e-commerce conversion rates,” the most common suggestions…

Image is Everything: How Visuals Are Making (and Breaking) Online Retailers

The next revolution in online commerce is e-merchandising. What is it? It's the art and science of displaying products online to influence shoppers and increase sales. Obviously, a hugely important aspect of e-merchandising is the visual component. Indeed, when consumers shop online, most of the information they can gather about a particular product is its…