Adrien Nussenbaum

Adrien Nussenbaum

Adrien Nussenbaum is the U.S. CEO and co-founder of Mirakl, an online marketplace platform and dropship solution.

Minimizing B-to-B Channel Conflict Through the Online Marketplace Model

As the retail industry continues to transform, it's no secret that all sectors are looking for ways to minimize friction and improve the customer experience. While B-to-C retailers have been working on this for the past several years, B-to-B brands and manufacturers are just now beginning to realize the importance of connecting directly with customers…

Why Amazon Keeps Winning: A Third-Party Marketplace Analysis

For any business, the ultimate goal is to intertwine profit, growth and customer satisfaction. However, growth and customer satisfaction often come at the expense of profit. For many years, this tradeoff was the norm at Amazon.com — the company achieved amazing growth, but spent what would be profits on business experiments (e.g., fulfillment centers). Recently though, Amazon has strung…

Why Click-and-Collect Should Not Be the End of Collection and Delivery Innovation

There's no arguing that the convenience of click-and-collect has become one of the retail industry’s biggest trends of the last few years. In 2015, 32 percent of holiday shoppers used a click-and-collect service, according to the International Council of Shopping Centers. That percentage will almost certainly increase this year. Delivery and collection are core to…