Adrien Nussenbaum

In the two decades since online shopping first emerged in the early 2000s, no year was more unpredictable than 2020. According to data from the U.S. Department of Commerce, total e-commerce sales for 2020 reached an estimated $791.7 billion, an increase of 32.4 percent from 2019. Especially notable is the growth of e-commerce in industries…

Retailers need to prioritize their product and pricing strategies to capitalize on the surge in holiday sales and keep loyal customers.

As the retail industry continues to transform, it's no secret that all sectors are looking for ways to minimize friction and improve the customer experience. While B-to-C retailers have been working on this for the past several years, B-to-B brands and manufacturers are just now beginning to realize the importance of connecting directly with customers…

For any business, the ultimate goal is to intertwine profit, growth and customer satisfaction. However, growth and customer satisfaction often come at the expense of profit. For many years, this tradeoff was the norm at Amazon.com — the company achieved amazing growth, but spent what would be profits on business experiments (e.g., fulfillment centers). Recently though, Amazon has strung…

Let’s be honest, at the end of the day shoppers just want to find the products they want in the easiest, most convenient way possible. We know that there are shoppers that are loyal to their favorite retailers and brands, but years of industry research also tells us that most shoppers can be fickle and…

There's no arguing that the convenience of click-and-collect has become one of the retail industry’s biggest trends of the last few years. In 2015, 32 percent of holiday shoppers used a click-and-collect service, according to the International Council of Shopping Centers. That percentage will almost certainly increase this year. Delivery and collection are core to…