Adrienne Ross
Adrienne Ross is the vice president of retail and commerce media solutions at Kargo, where she leads a team focused on delivering transformative commerce experiences. Her team drives innovation across commerce media networks and shoppable ad solutions, integrating them seamlessly into diverse media channels. Prior to this role, Adrienne held senior positions at Kargo spanning Client Partnerships, Client Services, and Campaign Management.
There’s a pattern that repeats itself every time a new digital advertising channel emerges: advertisers get as many consumers that they can find at the bottom of the funnel and then start to figure out how to work their way up the funnel. This strategy has been particularly popular on retail media networks (RMNs) where…




