Adam Ortman

While the holiday season has been dubbed “the most wonderful time of the year,” the fourth quarter also represents an intense, make-it-or-break-it period for many businesses. For marketers and business owners, it’s not just about riding the wave of increased consumer spending; it's about dealing with fierce competition and standing out in an increasingly crowded…

Election season can feel like a shouting match where everyone's trying to get their point across but nobody's really being heard. It can be a tough time to capture any kind of attention amid all the noise, especially if you don't have a billion-dollar marketing budget. We're likely all aware that election campaigns flood the…

If you wait until autumn to prepare for the 2022 holiday season, you’re already too late. Retail marketers must start planning months to even a year ahead of the season. That’s because it takes time to properly prepare for the critical revenue opportunities the holiday season presents. Also, shoppers are starting their holiday browsing and…