Aaron Schroeder

Aaron Schroeder

Aaron Schroeder is director of analytics and insights at TTEC Digital, one of the largest global CX technology and services innovators. The company delivers leading CX technology and operational CX orchestration at scale. TTEC Digital’s 60,000 employees operate on six continents and bring technology and humanity together to deliver happy customers and differentiated business results.

Where Generative AI Fits Into Your Retail CX

Right now, generative artificial intelligence (AI) tools, like ChatGPT, are all the buzz — making many retailers wonder: How can this technology be used to improve the customer experience? The use cases for AI in the CX retail experience are many. AI is especially good serving customers online by responding to simple questions quickly and…