Trust, Satisfaction Up for Web Consumers

However, not all activities benefit equally. Consumers report being most satisfied with personal research (which saw an approximately 15-percent increase) and work-related activities (an 11-percent increase).

The personal research category holds several notable findings. Approximately 38 percent of online consumers claim personal communication as the primary reason they use the Internet. However, only 62 percent of these consumers log on daily, compared to the 70 percent of consumers who log on daily primarily for work-related activities.