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How Often to Use Them
When Jewett was asked how often her company used testimonials, she said: “Not often enough.”
You have to feel comfortable with your own catalog composition. For a real commitment to testimonials, put one on every other spread. At a minimum, put eight to 12 in each catalog, so your customers get the message that superior service and/or product quality are regular offerings from your company.
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Glenda Shasho Jones
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