Europe Bound: Expand Prospecting in the EU

If it seems complicated to enter the European market, take heart. While Europe may have many bureaucrats, it has relatively few lawyers when compared to the United States. Translation: There’s more regulation but much less litigation in Europe, which helps many companies keep their operating costs down.

The great news is that the European market is ready for American niche catalogs and has fully acquired the mail-order habit. This year may be just the right time to give Europe a try.

Andrew Wilson is president of The Catalogue Consultancy based in the United Kingdom. He can be contacted at +44-117-944-5226 or by e-mail: aw@catalogueconsultancy.com.