The New Focus: Corporate Citizenship

The other report, this one a Jericho Communications survey of 264 Fortune 1000 CEOs, found that 36 percent of respondents said their companies are more conscious of corporate social responsibility since Sept. 11, 2001.

To be sure, corporate responsibility and good citizenship are nothing new to some catalogers. For example, every year Talbot’s offers five women $10,000 college scholarships each, and 50 women each receive $1,000 scholarships. The funds are for undergraduates who have been out of high school for at least 10 years—undoubtedly an under-served market in the scholarship arena.