Strategy: A Primer in the Basics of Catalog Circulation
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Step 3. Estimate the number of names you’ll have in each RFM segment for each mailing.
Step 4. Using your company’s expense ratios and data you’ll operate under for this plan, calculate either the RPC break-even figure or the contribution to profit and overhead that each of those segments would achieve.
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- Companies:
- Lett Direct Inc.
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