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This month, I’ll look at 15 of the best practices to follow when using co-ops. Follow these basic principles and practices to enhance your results.
1. Don’t block competitors. It’s never good to block access to your customer names through the modeling process. If you block a competitor, the co-op automatically will block you from any access to the competitor’s buyers. If its file is larger than yours, you stand to lose more than you gain.
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- Companies:
- Lett Direct Inc.
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