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Chris Dunn
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If the Shoe Fits …
Shoes can also be difficult to buy without trying them on first, and sizing apps are a powerful way to reduce returns for footwear as well. For example, leading running shoe brand Running Warehouse has reduced the rate of e-commerce returns by a substantial 23 percent since introducing a footwear sizing app. The app, called Shoefitr, draws from a database of shoe measurements and provides special, three-dimensional imaging technology. Shoefitr helps consumers find the right size shoe by allowing them to compare the size of the shoe they're wearing to the one that they're shopping for. After that step, Shoefitr uses that size information to offer smart product recommendations.
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