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Liz Ebert
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It's not easy to package (and keep current) all the dimensions of a retailer's brand, product and service strategy digitally, but it's what consumers increasingly expect when they visit a retailer's website. Merchandising teams will have to drive how product and pricing strategy is delivered across multiple selling environments. Store operations need to be included so that digital tools can be employed in-store to create effective and consistent selling environments.
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Liz Ebert
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