Relationship Counseling for You and Your E-Commerce Website
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Deeon Brown
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If you don't have an analytics platform for mobile and web, get one. Once you do, look at the data to see how visitors interact with your site. For example, you might find that people abandon your checkout page all at the same point. They get to the page where they have to fill in customer info, and it's too complex. You use scrolling menus in places where visitors should be able to enter text. You don't save credit card info or support PayPal, so the checkout process takes longer than people want. Make changes, then perform A/B tests to see if they worked.
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Deeon Brown
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