Reflections on DMA08: Two Viewpoints

1. Emphasize the practicality of your products, and keep your prices in check.

2. Hold a special meeting with your customer service reps to remind them to be friendlier than ever this season. Not too many people out there are in a particularly good mood these days. Pick them up with a little holiday cheer, while guiding them to smart product selections. Be cautious of getting too aggressive with upsells.