Reflections on DMA08: Two Viewpoints

Anyway, at the conference I met with several exhibitors who were reasonably pleased with booth traffic (though not from catalogers, of course), but, well, you know. Everyone these days is walking around like a deer in headlights: What can you do about the tumbling market and the looming recession? Several wondered how many smaller and midsized multichannel merchants would survive beyond first quarter 2009.