When it comes to conferences, there’s an old school of thought at play. If you can come away with one really good idea or one sure-thing lead, the trip will pay for itself. My twist on that is, if you attend the right sessions for you (as opposed to sessions you feel like you’re supposed to be at), you’ll come away with plenty more ideas than just one.
That all said, perhaps you’re getting more of your ideas these days from publications or e-newsletters like ours or the tons of free webinars being offered, considering that 70 percent of those who responded to our weekly poll question the week of April 30 said you were sending fewer people to catalog/multichannel-related conferences this year.
Or perhaps you’re relying on coverage from Catalog Success or other publications to pick up your conference tips. I can’t promise that it’ll be “just like being there,” but I can guarantee you that our May 22 and May 29 Idea Factory e-newsletters will be full of tips picked up at the ACCM. Then, our June 11 edition will contain tips I grab from the Internet Retailer conference in San Jose, Calif.
But if you’re one of the fortunate chosen ones to attend ACCM or other catalog/multichannel-related gigs, my key takeaway tip du jour is to see what new tricks you can learn in your trade.