Q&A: eBags’ Peter Cobb Explains Secrets to His Company's Record-Breaking Success
ROI: Any best practices our readers can take away for their 2011 marketing programs based on your success?
PC: If you've got a killer deal, bring it forward. In some cases, create a killer deal or doorbuster. They're resonating with people. Craft offers and value-oriented deals that will draw consumers in and get them to purchase. They understand value. Don't try and push a dog, cause if it's a dog the other 11 months of the year, it's still going to be a dog during the holidays.