Proximity: The 5th ‘P’ of Marketing

Beacons Put Proximity Marketing Into Overdrive
In-store beacons will further accelerate proximity marketing and contextual messaging opportunities. Beacon-triggered messages are personal by their very nature, as shoppers choose to download a designated app onto their phone through which they receive them. These aren't pop-up or push notifications without any context, but instead are highly personalized, location-aware and app-specific messages — a way for brands to target shoppers where, when and how they want to be targeted, down to the aisle.