Proximity: The 5th ‘P’ of Marketing
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
Traditionally, brands have purchased and pushed mobile display ads to raise brand awareness. Today, armed with detailed inventory, pricing and location information, proximity ads go beyond awareness and drive shopper action, typically guiding a shopper to the nearest brick-and-mortar store. For instance, a proximity mobile ad can contain a brand logo, the retailer where the brand can be found, the retailer's address and a small map with the retailer's location, which all together ease the shopper's path to purchase.
1 Comment
View Comments
Related Content
Comments