Proper Paper Selection (507 words)

Some consumers do not see or feel small changes in paper basis weight. However, too large a reduction in basis weight may result in a noticeably thinner and limper feel, and images from the back of the page may show through. To minimize these concerns, reduce basis weight in two- to four-pound increments and closely monitor "feel," image quality and transparency. Consider conducting an A/B split to determine the effect of the change.