Proper Paper Selection (507 words)

3. Minimize basis weight. If you are pleased with the print quality of your selected paper grade, consider reducing paper, postal and distribution costs by testing lower basis weight papers, which deliver the same number of printed pages using fewer tons of paper. Thus you purchase less paper, yet deliver the same number of catalogs, resulting in significant financial savings. Or, you could increase the catalog's number of pages with no increase in paper cost and possibly no increase in postal or distribution costs. Catalogers already using the lightest weight of coated free-sheet can consider moving to coated groundwood.