Tools for Merchandise Forecasting
* The Direct Integration Marketing Suite from Direct Logic Solutions, Peoria, Ill., (www.directlogicsolutions.com) supports multichannel product forecasting, inventory management, and analysis within a full suite of direct commerce budgeting and planning tools.
* Finally, the new Commerce Management Solution (CMS) from Quark, Denver, Colo., (www.quark.com) includes a sophisticated marketing relationship management module for analyzing merchandise, customers and campaigns to determine buying behavior. And it includes a set of data mining, analysis and OLAP tools to track promotions, assortments, and to perform forecasting functions. An outgrowth of Quark’s original Mirim solution, these promotion planning and forecasting tools are available separately from the order management, inventory management, and customer database modules in CMS.
In short, by using the right tools, you can bring calming order to your inventory management chaos.
Ernie Schell is author of “The Guide to Catalog Management Software” and the president of Marketing Systems Analysis in Southampton, Pa., which helps catalogers specify and select order management, database marketing, and forecasting solutions. He wrote this article at the request of the Catalog Success editors. To reach him, call (215) 396-0660.