No blanket rules when it comes to multichannel strategizing

By Ray Goodman

By implementing best practices in the multichannel environment, merchandisers gain the ability to build brand consistency across all channels, coordinate marketing strategies and create cross-channel impacts. All this contributes to the customer experience, increasing the likelihood they’ll buy, the amount they’ll spend and the frequency with which they’ll shop with you.

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Ray Goodman Author's page Ray has been a consultant to various direct marketing companies across the country. His goal is to streamline the merchandising and marketing planning processes inherent in multichannel marketing. He works closely with clients and industry experts to develop new methodologies and tools for merchandising and inventory control. He says, "It's exciting to work with our staff customers to help evolve our applications. I'm proud of the way our staff works together to bring our visions from concept to product." Ray has been with Direct Tech since 1994. His primary responsibility is directing the development of Direct Tech products. He's been a featured speaker on inventory forecasting and management at various industry conferences.

Always Plan by Channel