Nine Tips for Building Your E-mail Housefile

Tip: Try a two-pronged strategy. Include links to specific products and services, and links to your subscription registration page. If you capture prospects’ e-mail addresses and get their permission to continue a dialogue, you can nurture those relationships and later convert them to customers.

Try contests, surveys and other promotions periodically on your site. They add fun and interactivity. When visitors participate, be sure to ask for their e-mail addresses and gain permission to communicate with them in the future.