How Retailers Can Reconnect With Boomer Consumers
Boomers are raising the bar; now it's up to retail marketers to start reconnecting. The boomer population is rapidly growing. Providing boomers the opportunity to shop the way they want and reaching them in a way they feel comfortable is within your reach. So start doing what you were taught and target boomers again.
Ken Robbins is the founder and president of Response Mine Interactive, a direct response marketing agency.