Maximizing Your Housefile Potential

Now take a look at your own housefile. Is it performing the way that it should? If you think you could be getting more out of your housefile, now is the time to consider some key factors that may be affecting its overall performance. Here are some of the most important issues to consider:

Merchandising—Are you offering an adequate selection of merchandise—in both depth and breadth—to your customer pool? In general, you should be offering a minimum of 250 to 300 distinct products. If your selection is too narrow, consumer interest will decline and will lower your housefile response rate.