Make More Profits From a Static Product Line
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Bundling entails identifying complementary products and packing them together as a single product number at a lower price point than buying the items separately. If available, review a year's worth of items per order to find the most popular item combinations.
4. Create a private-label brand.
When products are static, introduce a private-label (or house-brand) strategy that provides a price-point option for the merchandise. From a marketing and catalog creative perspective, telling the "good-better-best" story or an "economy-premium" story guides a customer through the purchase.
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- People:
- Gina Valentino
- J. Schmid
- Places:
- Mission, Kan.
- Shawnee
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